Rapscallion Soda:
The subversive soda brand handmade in Scotland.

Award:
Dieline Awards 2020 – Soft Drinks Silver

Rapscallion Soda specialise in fresh fruit, low sugar sodas, handmade in Glasgow, Scotland. They're a new kind of soft drink - better ingredients, better tasting, better for you. rapscallionsoda.com

Dieline Awards 2020 – Soft Drinks Silver Award

Rapscallion Soda cans Ginger Ninja, Burnt Lemo, Dry Lime, Rhubarb, Strawberry and Cranachan

Project summary

Visual Identity
Packaging
Merchandise
Print

Approach

Rapscallion started punting handmade soft drinks down an alleyway in Glasgow back in 2016. Their goal was simple: make the best tasting drinks possible without using artificial ingredients. Fast forward to 2020 and Rapscallion are growing, moving into a 1500 sqft railway arch in the Gorbals, more reminiscent of a scientific lab than a brewery.

Consumer tastes have also changed. They’re now actively seeking out low-sugar, well-crafted, alternatives to mass-produced sugar-laden brands. The time was right to redefine the Rapscallion brand.

We've been working with founder Gregor Leckie to create a punchy new packaging design (new 250ml can) with real shelf standout. We wanted to build on the subversive nature of the Rapscallion name and better communicate the all-natural ingredients. A product-naming strategy was developed to work alongside a distinct and rebellious brand voice.

A sterile approach to layout, bold use of colour and minimal type treatments help to differentiate core range and seasonal product lines. The deliberate short-stop label highlights the can’s base metal, hinting at a more clinical and scientific approach to production.