Adstream
Introducing the advertising industry’s new ecosystem.
Adstream is a specialist online service connecting the world’s marketing and advertising ecosystem.Centred around the theme of connectivity, we created a new brand identity for the company, including a dynamic logo and extended product family.
Project summary
Design & Strategy
Corporate Identity
Process
The tagline and marque took inspiration from the service’s efficiency, rationalising that the identity should reflect the seamless nature of the service.
A playful ‘extending’ underscore allowed flexibility for the client’s application across all on and offline material.
We created an identity system, brand guidelines, printed materials and set of digital presentation tools for their offices across 32 countries.
Project team
Photography: Elliott Hatherley
Film: Borja Alcalde
Architecture: Rural Design
Client comments
"As soon as I had my initial conversation with Freytag Anderson, I knew they were the studio I wanted to work with. Their unique understanding of the Scottish Highlands and international audiences was a huge asset to the branding process
Sophie is a fantastic first point of contact as Project Manager and immediately grasped the brief. Daniel and the creative team produced a beautiful branding concept which really captured the essence of what we were trying to achieve with 57 Nord. Overall, it was a fantastic experience working with Freytag Anderson! "
Mumtaz Lalani
57 Nord Founder