National Galleries Scotland:
Exploring colour for Peter Doig exhibition identity.
Peter Doig’s inventive style and suggestive imagery set him apart from the dominating conceptualism of contemporary art. The first major exhibition in the country of his birth, No Foreign Lands showcased work created over ten years.
Exterior shot of the National Gallery showing dropdown artwork for the Peter Doig exhibition
Project summary
Design & strategy
Exhibition Identity / Art Direction
Process
The branding was influenced by his sensuous palette of colours, his imagination and his boldness of execution.
Freytag Anderson created the exhibition identity, promotional materials and all signage/environmental design for the show during the Edinburgh Festival.
The National Gallery on Princess Street's historic columns were wrapped in vibrant coloured vinyl for the first time in the building’s history.
Poster for the Peter Doig exhibition created by Freytag Anderson
Print work for Peter Doig Exhbition created by Freytag Anderson
Posters for Peter Doig Exhbition created by Freytag Anderson
Close ups of print work for Peter Doig Exhbition created by Freytag Anderson
Inside a brochure for Peter Doig created by Freytag Anderson
Framed poster for Peter Doig exhibtion showcasing some of his work
Exterior shot of the National Gallery featuring large poster for the Peter Doig exhibition
Poster directing visitors to the exhbition
Multi-coloured pillars outside the National Gallery
Full view of the multi-coloured pillars outside the National Gallery with posters in between for the exhibtion
Woman looking at artwork created by Peter Doig
Close up of exhbit poster describing the artist
Welcoming poster with information about the exhbit
Collection of posters available for sale at the exhibition
Wall covered in artwork by Peter Doig