Name
A boutique hideaway in the wildlands of the north
57 Nord is something very simple. A boutique hideaway, in stunning, unspoilt natural surroundings. Overlooking iconic Eilean Donan Castle at the meeting of mountains and sea lochs, this special place to stay offers a taste of exquisitely understated luxury. 57Nord.co.uk
Project summary
Positioning
Naming
Visual identity
Print design
Art direction
Process
With details carefully considered, the experience is genuinely exceptional within its sector. We had to consider how to communicate this in a loud and crowded hospitality market. We did so by cutting the noise.
57 Nord’s own design choices acknowledge the West of Scotland’s Nordic heritage. We continued this subtlety in the visual branding, letting the peace of the Wester Ross landscape soak through photography and film. Evocative copy builds on both the visuals and the name — a cartographic homage to the wilderness..
Project team
Photography: Elliott Hatherley
Film: Borja Alcalde
Architecture: Rural Design
Client comments
"As soon as I had my initial conversation with Freytag Anderson, I knew they were the studio I wanted to work with. Their unique understanding of the Scottish Highlands and international audiences was a huge asset to the branding process
Sophie is a fantastic first point of contact as Project Manager and immediately grasped the brief. Daniel and the creative team produced a beautiful branding concept which really captured the essence of what we were trying to achieve with 57 Nord. Overall, it was a fantastic experience working with Freytag Anderson! "
Mumtaz Lalani
57 Nord Founder