Our clients, Pete and Duncan, came to us with a clear goal: shake up the blended whisky category and make it more open, more human, and far less prescriptive. Their mission—rooted in curiosity, passion, and a love of blending—was about inviting people into whisky through experience, not instruction.

The name WOVEN speaks to the essence of blending: threads coming together to create something richer. But Woven had to be about more than liquid—it’s a mindset. A way of blending people, ideas, and environments. We developed the positioning ‘Experience Whisky’ and a tone of voice that’s simple, honest, and quietly bold—centred on the idea of personal experience.

Visually, we stripped away the clichés. The custom frosted brown apothecary-style bottle is tactile and unexpected. Labels are minimal, each release numbered, named, and paired with its own distinctive graphic—an expression of the blend itself. The core range stands apart with a more pared-back identity, anchoring the brand while the limited editions build intrigue and momentum.

wovenwhisky.com