Hello.
We’re Freytag Anderson. We create simple ideas, designed to cut through the noise.
Bloody Drinks:
Bloody Mary in a can, you’re bloody welcome.
Messaging / Identity / Packaging / Social
Woven: Hemispeheres.
A story of two distilleries, worlds apart
Naming / Messaging / Identity / Packaging / Website / Social
Kocktail:
Premixed for the perfect serve.
Messaging / Packaging / Social
LYLA: Epicurean Compositions.
Fine dining in Scotland’s Capital
Messaging / Identity / Coms / Art Direction / Website
H+I: Made From Adventure.
The worlds best guided mountain bike adventures
Brand positioning / Messaging / Identity
Otherly: Explore the Otherly side.
Origin sourced oatmilk chocolate
Naming / Messaging / Identity / Packaging / Website
The Heart Cut: Love the Liquid.
Single cask whisky that makes the cut
Messaging / Identity / Packaging / Website
Citizens of Soil:
Single estate extra virgin olive oils
Messaging / Identity / Packaging / Website
Fullup Circle:
Minimalist sneakers designed to last
Messaging / Identity / Packaging / Website
The Scottish National Investment Bank:
Building a stronger, fairer, sustainable Scotland
Naming / Messaging / Identity / Coms / Website
Where Giants Roam:
Exploring new territories in VFX
Naming / Identity / Website / Motion
Woven: Experience Whisky.
Redefining blended whisky
Naming / Messaging / Identity / Packaging / Website
You + I Kombucha: Drinks with benefits.
Purposeful alternatives to mass produced unhealthy drinks
Identity / Packaging / Art Direction / Website
8 Doors Distillery: Whisky from the Edge.
Scotland’s most northerly mainland distillery
Naming / Messaging / Identity / Packaging / Website
Rapscallion Soda: Soft Drinks Made for Adults.
The subversive soda brand
Messaging / Identity / Packaging / Coms / Website
COCO: Origin Colombia.
8 days, 1000km, in search of art and chocolate
Messaging / Art Direction / Packaging / Coms
Feragaia: The Original Free Spirit.
0% ABV distilled spirit
Messaging / Identity / Packaging / Website
Holmes Miller:
A brand framework for internationally renowned architects
Messaging / Identity / Coms / Website
COCO: The Art of Chocolate.
Origin sourced chocolate wrapped in art
Messaging / Identity / Packaging / Coms / Website
About us
People come to us because we create beautiful design based on simple ideas. Bold and optimistic, our award winning work brings brands and people together, helping both established businesses and startups to grow and evolve. Read more about us.
Our services
Strategy
Positioning
Naming
Brand story & voice
Industry research
Benchmarking
Design
Visual identity
Brand systems
Packaging design
Print design
Web design
Brand spaces
Brand guidelines
Artwork & production
Content Creation
Brand messaging
Copywriting
Art direction
Photography
Film
Product visualisation
Social Marketing
Social strategy
Social channels setup
Content management
Audience targeting
Showreel
Latest News
La Sagrada Familia Film
These past few months we’ve been working with filmmaker Borja Alcalde to create the identity & promo materials for La Sagrada Familia - a beautiful and mesmerising film about two shamans, three kids and a 1,000 mile road trip deep into the Amazon. If you share our love for indie documentaries check out their new website La Sagrada Familia and help support their journey to film festivals all across Europe and the US. Full project coming soon.
Citizens of Soil land Selfridges retail spot
We’re so excited to hear that our friends Sarah and Michael at Citizens of Soil have landed a coveted spot to retail in the iconic Selfridges store in Mayfair London. Their amazing Greek Extra Virgin Olive Oil is a must for any discerning dinner table. We’re looking forward to sharing more on the brand and packaging project soon but meantime, checkout the website Citzens of Soil for more information and to get your hands on some.
Studio Interview with The Dieline
"Sixty-six million years ago, a rock 6 to 9 miles wide struck the Yucatan peninsula, causing most life on earth to cease. The Cretaceous–Paleogene (K–Pg) extinction event wiped out three-quarters of all species, including most four-legged animals weighing over 55 pounds.”
Huge thanks to Rudy Sanchez at Dieline for this great intro (and the rest of the article). Hands down, the best introduction we've ever had. Read the article in full here.
Fullup Circle – Minimal sneakers designed to last.
Over a lifetime, most people will probably take somewhere around 200 million steps. That works out at a total of 110,000 miles, which is the equivalent of walking five times around the Earth. In other words: Our feet work very hard. Thats why we’ve helped create the brand identity and packaging for new to market sustainable sneaker brand Fullup. The world is overflowing up with landfills, destructive industries, and outdated business models. Driven by an urgent need for change, Fullup. was founded with a belief that there’s a different way of doing business. Check out the website and more on this exciting project soon.