Freytag Anderson.jpg

Simple, beautiful design, that cuts through the noise.

Simple, beautiful design
that cuts through the noise.

Hello.
We’re Freytag Anderson. We create simple ideas, designed to cut through the noise.

 
 
 

Lucky Liqueurs:
Lucky by name, but not by nature.

Brand Identity / Packaging / Visualisations / Motion

 

Bloody Drinks:
Bloody Mary in a can, you’re bloody welcome.

Messaging / Identity / Packaging / Social

Woven: Hemispeheres.
A story of two distilleries, worlds apart

Naming / Messaging / Identity / Packaging / Website / Social

 

Kocktail:
Premixed for the perfect serve.

Messaging / Packaging / Social

 

UP-UP: Great Chocolate. No Downside.
The worlds first certified slave free cocoa

Naming / Messaging / Identity / Packaging / Website

LYLA: Epicurean Compositions.
Fine dining in Scotland’s Capital

Messaging / Identity / Coms / Art Direction / Website

H+I: Made From Adventure.
The worlds best guided mountain bike adventures

Brand positioning / Messaging / Identity

Otherly: Explore the Otherly side.
Origin sourced oatmilk chocolate

Naming / Messaging / Identity / Packaging / Website

 

The Heart Cut: Love the Liquid.
Single cask whisky that makes the cut

Messaging / Identity / Packaging / Website

Fullup Circle:
Minimalist sneakers designed to last

Messaging / Identity / Packaging / Website

The Scottish National Investment Bank:
Building a stronger, fairer, sustainable Scotland

Naming / Messaging / Identity / Coms / Website

Woven: Experience Whisky.
Redefining blended whisky

Naming / Messaging / Identity / Packaging / Website

 

You + I Kombucha: Drinks with benefits.
Purposeful alternatives to mass produced unhealthy drinks

Identity / Packaging / Art Direction / Website

Prodigi:
The world’s leading print on demand platform

Messaging / Identity / Coms / Website

Fanbase: The Business of Sport.
Uniting sports fans and clubs worldwide

Messaging / Identity / Coms / Website

 

Rapscallion Soda: Soft Drinks Made for Adults.
The subversive soda brand

Messaging / Identity / Packaging / Coms / Website

 

COCO: Origin Colombia.
8 days, 1000km, in search of art and chocolate

Messaging / Art Direction / Packaging / Coms

 

COCO: The Art of Chocolate.
Origin sourced chocolate wrapped in art

Messaging / Identity / Packaging / Coms / Website

 
 
 
 
 

About us

People come to us because we create beautiful design based on simple ideas. Bold and optimistic, our award winning work brings brands and people together, helping both established businesses and startups to grow and evolve. Read more about us.

 

Our services

Strategy

Positioning
Naming
Brand story & voice
Industry research
Benchmarking

Design

Visual identity
Brand systems
Packaging design
Print design
Web design
Brand spaces
Brand guidelines
Artwork & production

Content Creation

Brand messaging
Copywriting
Art direction
Photography
Film
Product visualisation

Social Marketing

Social strategy
Social channels setup
Content management
Audience targeting

 

Showreel

 

Latest News

La Sagrada Familia Film

These past few months we’ve been working with filmmaker Borja Alcalde to create the identity & promo materials for La Sagrada Familia - a beautiful and mesmerising film about two shamans, three kids and a 1,000 mile road trip deep into the Amazon. If you share our love for indie documentaries check out their new website La Sagrada Familia and help support their journey to film festivals all across Europe and the US. Full project coming soon.

Citizens of Soil land Selfridges retail spot

We’re so excited to hear that our friends Sarah and Michael at Citizens of Soil have landed a coveted spot to retail in the iconic Selfridges store in Mayfair London. Their amazing Greek Extra Virgin Olive Oil is a must for any discerning dinner table. We’re looking forward to sharing more on the brand and packaging project soon but meantime, checkout the website Citzens of Soil for more information and to get your hands on some.

Studio Interview with The Dieline

"Sixty-six million years ago, a rock 6 to 9 miles wide struck the Yucatan peninsula, causing most life on earth to cease. The Cretaceous–Paleogene (K–Pg) extinction event wiped out three-quarters of all species, including most four-legged animals weighing over 55 pounds.”

Huge thanks to Rudy Sanchez at Dieline for this great intro (and the rest of the article). Hands down, the best introduction we've ever had. Read the article in full here.

Fullup Circle – Minimal sneakers designed to last.

Over a lifetime, most people will probably take somewhere around 200 million steps. That works out at a total of 110,000 miles, which is the equivalent of walking five times around the Earth. In other words: Our feet work very hard. Thats why we’ve helped create the brand identity and packaging for new to market sustainable sneaker brand Fullup. The world is overflowing up with landfills, destructive industries, and outdated business models. Driven by an urgent need for change, Fullup. was founded with a belief that there’s a different way of doing business. Check out the website and more on this exciting project soon.

 

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