Fanbase:
Uniting sports fans and clubs worldwide.
Recognising the need for stronger engagement between sporting institutions and their fans, Fanbase are creating the new game-changing sports app designed by fans for fans. fanbaseclub.com
Project summary
Visual identity
Print
Merchandise
Campaign messaging
UI design
Approach
Brothers Mikey and Ali are big sports fans–rugby, football, you name it. Their goal was simple; to unite fans and clubs worldwide unleashing next generation technology and skills that transform the fan experience. At a human level fans are able to support and interact with their clubs, purchasing match tickets and more, whilst commercially clubs are able to monitor and understand customer transactions, building a profitable, sustainable and engaged fanbase.
Drawing inspiration from sporting symbols and references we created a crest mark that embodied this unification and that can work across multiple sports. A no nonsense, mono colour palette is complimented by a vibrant green referencing in line with their work from grass routes level. Typographically, headlines are big and bold, reminiscent of sport shirt numbers whilst tonally the brand speaks the language of sports fans both on a consumer and commercial level.
