57 NORD:
Creating the vision for a secret hideaway in the wildlands of the North.
57 Nord is something very simple. A boutique hideaway, in stunning, unspoilt natural surroundings. Overlooking iconic Eilean Donan Castle at the meeting of mountains and sea lochs, this special place to stay offers a taste of exquisitely understated luxury. 57Nord.co.uk
Project summary
Positioning
Naming
Visual identity
Print
Art direction
Approach
With details carefully considered, the experience is genuinely exceptional within its sector. We had to consider how to communicate this in a loud and crowded hospitality market. We did so by cutting the noise.
57 Nord’s own design choices acknowledge the West of Scotland’s Nordic heritage. We continued this subtlety in the visual branding, letting the peace of the Wester Ross landscape soak through photography and film. Evocative copy builds on both the visuals and the name — a cartographic homage to the wilderness..
57º North, 5º West
Slow down. Breathe deeply.
Immerse yourself in space and quiet.
Project team
Photography: Elliott Hatherley
Film: Tom Duncan
Architecture: Rural Design
Client comments
"As soon as I had my initial conversation with Freytag Anderson, I knew they were the studio I wanted to work with. Their unique understanding of the Scottish Highlands and international audiences was a huge asset to the branding process.
Daniel and the creative team produced a beautiful branding concept which really captured the essence of what we were trying to achieve with 57 Nord. Overall, it was a fantastic experience working with Freytag Anderson! "
Mumtaz Lalani
57 Nord Founder