Algorithm Coffee Co:
A new face for California based artisan coffee roasters.

Algorithm source small lot, single origin coffees that are exceptional in flavour and also respect the environment. They use the latest coffee science and brewing technology to roast and brew special coffee beans from all over the globe. algorithmcoffee.co

Project summary

Design
Art-direction
Corporate identity
Packaging
Promotional materials

Approach

As the team at Algorithm source their coffee at origin on an ongoing, seasonal basis it was important that the packaging was able reflect this. We created a flexible packaging solution for both retail and wholesale which allows them to consistently and easily update the seasonal ranges on offer.

To minimise the production impact we created two branded bags for retail (12oz) and wholesale (5lbs). We then created a customisable label template for application to each range. Colours were kept simple yet confident for strong shelf standout. The labels were designed to highlight information such as soil, altitude and harvesting months.