National Galleries Scotland:
Picasso exhibition.
The first exhibition to explore Pablo Picasso’s lifelong connections with Britain was the highlight of the year at the Scottish National Gallery of Modern Art.
Project summary
Exhibition Identity
Print
Art Direction
Merchandise
Approach
Originating at Tate Britain, this pioneering show comprised over 150 works from major public and private collections around the world, including over 60 works by Picasso.
The extensive roll out incorporated posters, invites, print, wall and screen interpretation, city and onsite visibility and navigation in multiple forms, branded shuttle vehicles and robust advertising campaign.
