Hello, Robot:
A groundbreaking new exhibition at V&A Dundee.
Project summary
Visual identity
Print
Outdoor
Digital
Social Campaign
Approach
Building upon the name Hello, Robot. we wanted to create a dialogue between the exhibition and its visitors. We used a series of key questions as posed by the exhibition itself including; Would you live in a robot?, Are we friends or enemies? and Have you ever met a robot? to provoke thought and conversation across a variety of marketing materials, from totem posters, building dressing, animated outdoor media, printed leaflets and social campaigns.
The exhibition has been a huge success, exceeding visitor targets after just two months. It was created in co-operation with the Vitra Design Museum, MAK Vienna and Design Museum Gent.
Project team
Photography: V&A Dundee
Credits: Musio K © AKA, LLC
R2-D2 film prop, George Lucas, 1977. © Lucasfilm Ltd. & TM. All Rights Reserved
An Exhibition by the Vitra Design Museum, MAK Vienna and Design Museum Gent
Motion Graphics: Andy Tomlinson