Ossian shelf-pack:
Scotland’s number one bottled golden ale now in cans.
Following the incredible success of our Inveralmond Brewery re-brand, the Perthshire based brewery asked us to transform their flagship beer, Ossian, into a 440ml can and shelf pack for national retailers. Inveralmond-brewery.co.uk
Project summary
Visual identity
Illustration
Packaging Design
Art direction
Approach
Working closely with the production team, we simplified our original landscape illustration by creating an intricate layered landscape on a silver can base. This brought an interesting contemporary twist to the already widely recognised Ossian packaging.
Alongside the new can we designed a 4x440ml shelf pack. This uses the original full colour illustration wrapped around 3 sides of the box. This design creates interesting merchandising opportunities where multiple boxes combine to form a continuous panorama across the shelf. This standout reinforces the brewery’s Scottish credentials and helps to strengthen brand awareness.
Ossian has become the number one Golden Ale in Scotland, with a substantial increase in sales since the rebrand. The new Ossian shelf pack is now available in Tesco stores across Scotland.
Project team
Illustration: Peter McDermott
Photography: Inveralmond Brewery
Visualisation: Render Studio
Client comments
“We appointed Freytag Anderson back in 2017 to re-imagine the Inveralmond range, with the objective of contemporising the brand and more effectively representing its provenance. The commercial upturn since the re-brand has been phenomenal. Our hero bottle, Ossian, has climbed to be the number one golden ale in Scotland!
With great momentum behind the brand’s refreshed look & feel, came an opportunity to diversify the portfolio, by launching Ossian in a can. Cue Freytag Anderson! We are delighted with the design outcome of the Ossian 4-pack project, which stands out beautifully on shelf and is proving to be extremely popular with new and existing drinkers!”
Becca Fennel
Assistant Brand Manager, Inveralmond Brewery