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Sword Maclean

Sword Maclean:
Branding a Hebridean single origin, premium clothing label.

 
Sword Maclean logo over scenic view of rocks
 
 
Sword Maclean logo
 
 

Phillip Sword & Marina Maclean are passionate about reviving Hebridean craftsmanship to create single origin sustainable products, their launch collection ‘Àilleachd Dhorcha’ (Dark Beauty) features hand crafted leather products, woven textiles and woollen knits. swordmaclean.com

 

Project summary

Strategy
Corporate identity
Art-direction
Copywriting
Photography

Approach

Our aim was to create an evocative reinvention of the 'traditional' for domestic and international markets. Combining sustainability, style and innovation with the rich heritage of the Hebridean people, landscape and rare native breeds, the Sword Maclean brand identity stays true to the client’s authentic intentions.

 
Sword Maclean poster with dark rock background
Sword Maclean poster view of the sea
 
 
Sword Maclean print and letterhead branding by Freytag Anderson
 
 
Sword Maclean Look Book, Autumn/Winter 2017
 
 
 
 
Sword Maclean logo engraved into wood
Sword Maclean wooden hanger
 
 
Old style photo of family in front of house built with stone into the hill
 
 
Sword Maclean ‘Shears’ Craft Marque
 
 
iPad mockup of Sword Maclean branding
Sword Maclean branding guide by Freytag Anderson
 
 
 
Collage of nature shots in monotone colouring
 

Project team

Photography: Daniel Freytag
Aerial Videography & Production: Borja Alacalde
Music: Isobel Ann Martin