Sword Maclean:
Branding a Hebridean single origin, premium clothing label.
Phillip Sword & Marina Maclean are passionate about reviving Hebridean craftsmanship to create single origin sustainable products, their launch collection ‘Àilleachd Dhorcha’ (Dark Beauty) features hand crafted leather products, woven textiles and woollen knits. swordmaclean.com
Project summary
Strategy
Corporate identity
Art-direction
Copywriting
Photography
Approach
Our aim was to create an evocative reinvention of the 'traditional' for domestic and international markets. Combining sustainability, style and innovation with the rich heritage of the Hebridean people, landscape and rare native breeds, the Sword Maclean brand identity stays true to the client’s authentic intentions.
Project team
Photography: Daniel Freytag
Aerial Videography & Production: Borja Alacalde
Music: Isobel Ann Martin