Glasstress:
A celebration of art and glass at the Venice Biennale.
An international creative collaboration with London College of Fashion and Berengo Glass Studio for the Venice Biennale.
Project summary
Exhibition identity
Art-direction
Print
Merchandise
Signage
Approach
White Light/White Heat’, was a unique dialogue between major international artists and the Berengo Glass studio in Murano.
Through collaboration with The London College of Fashion, who staged the show after the Biennale, we created a distinct identity for the show in both Venice and London.
By documenting the glassmaking progress we created a number of beautiful abstract images. Our aim was to show glass in all its experimental forms – just as the artists had as they explored glassmaking traditions at Berengo.
Project team
Photography: Gordon Burniston
Client comments
“This was a challenging project with multiple stake-holders. Freytag Anderson are patient, creative miracle workers. You get the considered design options you require with realistic delivery know-how.”
Hannah Clayton
Director of Internal & External Relations, London College of Fashion